Gen-Z and Fast-Fashion

In recent years, the climate crisis has gone from bad to worse and many in the younger generations have been taking action. In 2019, we saw Greta Thunberg sail across the Atlantic Ocean to the U.N. Climate Action Summit. Then in early 2020, the COVID-19 pandemic became the only thing on people’s minds and rightly so. However, as this becomes the norm, everyday life has started find its new rhythm.

For many in younger generation, an important part of this is fashion. To many in Gen-Z, fashion has become a new and important part of their self-expression. Additionally, with the rise of Tik Tok, trends now spread faster than ever. One of these trends is a ‘Haul’ or showing off all the new clothes that you just bought in a short video. These hauls started with buying cheap clothes from stores like H&M, Shien, and Boohoo. Part of having a ‘good haul’ was having lots of cute and trendy clothes to show off, and for many the only way to afford this was to start buying these types of sites. However, as the climate crisis started to move back to the forefront of Gen-Z’s minds, many started to realize that buying clothes from these kinds of sites was not sustainable. These stores are what’s known as ‘Fast-Fashion.’ Fast-Fashion companies have many reasons for being problematic but simply put its their usage of sweat shops and their disregard for the sustainability.

With these problems in mind, Gen-Z and the Tik Toc community didn’t take long to find a new and trendy solution to the problem. To stop shopping at these stores and start thrifting their clothes. Thrifting provides a cheap alternative to buying more ethical yet inexpensive clothes, so now everyone can be trendy and environmentally conscious.

This blog post is part of the CIMA Law Group blog. If you are located in Arizona and are seeking legal services, CIMA Law Group specializes in Immigration Law, Criminal Defense, Personal Injury, and Government Relations.

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