Earlier this year, many Americans faced economic uncertainty. Individuals were worried about the effects of Covid-19 and the possibility of a second wave. However, as the economy is starting to slowly recover the demand for housing is expected to rise. Ultimately, it will be essential for sellers to be able to reach potential buyers while still following state guidelines and restrictions.
First and foremost, real estate companies must have or develop a solid video marketing campaign. Since everything is mostly online or remote, it is essential that pictures and virtual tours are easily accessible. Buyers are expecting to be able to view the property even if they can’t physically be there. If possible, companies should consider investing in drones; aerial photos and videos catch the buyer’s attention and can really help make the sale.
Also, according to Forbes, millennials will make up a large portion of the housing market in 2021. Millennials will be the target audience so it is imperative that real estate companies are able to reach this audience and encourage them to buy homes. One of the best ways to reach millennials is by increasing your real estate company’s social media presence.
What other trends do you think will impact the Real Estate Industry in 2021?
CIMA Law Group Blog 